The Importance of Effective Web Design for Businesses

Having a website for your business is not enough. Years ago, many people believed that simply having one was half of the battle. With the increased online presence of businesses and brands around the world, that is no longer the case. In order to make an impact on your industry, you need to invest in a high-quality, effective web design.

 

Pay Attention to Key Elements

 

To establish and maintain an effective web design, you need to pay close attention to the key elements within each page. For example, an efficient navigation system needs to be a top priority. Your website visitors want to be able to get to where they want to go and see what they want to see within a matter of seconds.

 

Having a mega-menu fly out with categories along with subcategories is one of the best ways to handle this task, according to Yahoo Small Business These types of menus provide your prospective customers and clients with a road map that will help them to travel to their desired destinations with the click of a button

 

Be Careful With Your Colors

 

The images and words that you decide to use as content on your website are not the only things that “speak” to your audience. The color palette that you decide to use throughout each web page will convey its own message – which is why you need to be very careful about which colors you select.

According to Iron Paper, colors increased online recognition of brands by 80 percent – which is why color selection is taken seriously in the art of web design by Designhill. In addition, the same study showed that professional websites with dark color schemes experienced more growth than sites with lighter color schemes.

 

Why is that so? Once again, you need to pay attention to the message conveyed. Yellow is considered one of the brightest and most energetic warm color. However, according to Smashing Magazine, it can also convey such messages as cowardice, danger and deceit. Darker colors – such as black and purple – convey messages such as boldness, professionalism and even royalty

 

Invest in a Responsive Web Design

 

Years ago, in order to have a website that was fully compatible with mobile devices, investing in two separate websites was an unavoidable requirement. Nowadays, thanks to responsive web design, that is no longer the case. Even though you might spend a little more money, the additional cost is a worthwhile investment.

 

Responsive web design by Designhill allows you to have one single setup that is flexible and compatible with all devices – regardless of the screen size and type of device. Many people make the mistake of thinking that their standard setup will suffice even though it is not very compatible with mobile websites.

 

Keep in mind that over 50 percent of mobile users will not engage with a brand that cannot a deliver a high-quality mobile web experience, according to Yahoo News. Regardless of how long you have been in business that is a percentage that you cannot afford to lose and give away to your competitors.

 

You Are Racing Against the Clock

 

As soon as a prospective client or customer visits your website, an invisible stopwatch starts to run. Studies have proven that you only have a matter of seconds to grab their attention and captivate their interest before they leave. According to Savvy Panda, the average user loses interest in a website if they are not able to find what they need in 8-10 seconds.

 

The same report states that a 4-10 second window is all that you have to keep a customer’s focus before they wander off and leave your website behind. Making sure that your effective web design is ready and waiting for them is of the utmost importance – especially if you plan on using that website as an effective marketing tool for your business. Keep in mind that you are not going to please everyone that visits your page. Website abandonment is a necessary evil that all brands have to deal with each day. However, having an effective web design will minimize the damage caused.

 

If You Don’t, Someone Else Will

 

One of the most important points to remember about effective web design is that it is what your customers need and essentially demand from you. Thanks to the comfort and convenience of the Internet, the bar of expectations has already been set by the average consumer whether they know it or not.

 

If they do not get the online experience that they expect and demand from you, they are simply going to go elsewhere and find one of your competitors that does. Chances are that you did not get into business to simply give business away to your competitors. Therefore, investing in effective web design by Designhill should be at the top of your list of priorities. Apart from that you can also look into some free website PSD templates  to save you some money.