Instead of creating images or using flash just to show your site’s graphic text in the font you want, you can use typeface.js and write in plain HTML and CSS, just as if your visitors had the font installed locally.
As the fonts that can be used in websites are limited, there are several solutions to this problem like sIFR or FLIR. typeface.js is another open source solution which uses JavaScript.
Website: http://typeface.neocracy.org
Demo: http://typeface.neocracy.org/examples.html