14 Oct 2013
The restaurant business is difficult, but one way you can keep up with the competition is to make your restaurant more technically savvy than others; especially if you own a single restaurant that isn’t part of a large chain, attracting new customers can seem difficult. One of the best ways to get the word out about your restaurant is to create a website for it, which you may have already done. But you should consider launching a mobile website for your restaurant.
Why a Mobile Website?
While many potential customers might research new restaurants at home, there are an increasing number of people who use mobile devices when they are at home as opposed to using their laptop or desktop computers. When people are hanging out in their living rooms or drinking their morning coffee, many of them use smartphones or tablets to surf the web, even when they are within reach of their home computers. Even more people use mobile devices to search the internet when they are away from home and, if you want your restaurant to be on the radar for as many people as possible, you need to make your website accessible from mobile devices. If someone is visiting your city, or just out and about after work or shopping, he or she may use a mobile device to search for a place to have dinner. If you have a mobile website, your restaurant page will be available to all your potential customers, whether they are at their homes or not.
What Content Should Your Mobile Website Include?
If you are planning to create only one website for your restaurant, a mobile website has the potential to reach more people than a regular website might. If you already have a regular website, think of your mobile website as an extension of your original page. The number one thing your site should include is the information about your restaurant’s days and hours of operation. Make that information visible on the homepage. Then make sure you include the best phone number to call for questions or reservations and, if you are linked to an online reservation service, the link for that service. The other big thing that customers will want to see on your mobile website is your restaurant’s menu. New customers will likely make a decision about whether or not to eat at your restaurant based on the menu, so make it easy to read and keep it updated. If you change the menu regularly, make sure your website is updated each time your menu changes.
A mobile website is a great way to attract new customers to your restaurant. People who are on the go will be able to quickly see your restaurant as an option when they are looking for places to eat and visitors to your city will be able to access your hours and menu if they are searching from hotel rooms on mobile devices. Don’t forget to include any specials or events on the site, as well, giving potential customers even more reason to try your restaurant.
