Dec
7 Incredibly Useful Tools for Evaluating a Web Design
An effective web design is one in which your users are able to find information quickly and in a logical fashion.
Do they visit the content you want them to visit? Are they looking in the right places of your web page? Are you able to keep your user’s attention, or do they just leave quickly?
It’s not just about the content either. If your design loads slowly – or if moving from one section to another takes a long time – it affects the user’s experience.
These things can be the make-or-break factors between a user clicking on a link to find more information, or the back button to find it elsewhere.
Some things to consider:
- Are important information being seen by the user?
- Are the navigation and action items intuitive?
- Is the user being directed to sections in a logical manner?
- Does the web page load quickly enough to not turn away the user?
If you’re interested in analyzing and optimizing your page layout – here’s some extremely useful tools that you can use to help.
1. ClickHeat
ClickHeat is an open source visual tool for showing “hot” and “cold” zones of a web page. It allows you to see which spots users click on most, and which spots are being ignored.
It’s very easy to implement on your website, you only have to include an external JavaScript file.
Download: Clickheat on SourceForge.net.
2. Crazy Egg
Crazy Egg offers a myriad of analytical tools to help you visualize what visitors are doing.
Features include: Confetti - allowing you to see what people are clicking on based on certain factors such as their operating system and where they came from, Overlay – providing you with tons of data about particular links, and Report sharing – enabling you to share the data with team members and clients.
The free version only allows 4 pages to be tracked – so use your top landing pages to get the most data.
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