Jan
Color – The Silent Language
When designing a website, logo or other business document, so much attention is placed on the content or message you want to convey, Could you be missing one other important factor? COLOR…
Color is a powerful form of non-verbal communication. Color can motivate, create emotion, show personality, set a mood and even create negativity.
What Colors Should You Choose?
With so many colors to choose from, how do you narrow down the choices? The first step is to determine who your target market will be. Are you targeting women, men, young, old, certain cultures? Secondly decide what mood you want to create. Are you striving for excitement, comfort, harmony, urgency?
Once you have determined those two factors, it’s time to explore what people like and what emotional and psychological responses colors create.
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