Best Open Source Email Marketing Software Roundup

Email marketing is a form of direct marketing that is used for sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and acquiring new customers.

Here is a roundup of industry’s best open source software. Experience the ease of sending bulk emails & managing marketing campaigns.

poMMo – Open source email marketing Software

poMMo is a versatile open source email marketing software. PoMMo provides flexible mailing management that everyone needs. It’s very easy to match the look of the subscription form to your website, or embed it in a existing page.

poMMo is also known as mass mailing software. It is completely customizable and compatible with all common web hosts.

Some features

• Revolutionary AJAX based subscriber Management
• Easy creation of subscriber groups
• Quickly Import and Export your subscriber base
• WYSIWYG HTML Mailing Creation
• Drag and Drop Field Ordering
• Look and Feel controlled by SMARTY template files
• Limit the sending of mails (throttle by hour, bytes, and domain limits)

You can localize poMMo in 10 languages & written in PHP. It offers fast lightweight framework – tiny session footprint, minimal file inclusions and parsing overhead.

Website: http://www.pommo.org

OpenEMM – Email marketing made simple

OpenEMM is a feature-rich enterprise software for email marketing, newsletters and service mails (transaction mails and event or time triggered mails).

OpenEMM offers sophisticated bounce management, link tracking, lots of realtime statistics, a CMS module and a scripting feature to implement individual tasks.

OpenEMM is the one of the best open source application for email marketing that offers a web-based user interface. OpenEMM is mainly written in Java (Frontend) and Python (Backend) and employs leading edge Java frameworks like Hibernate, Spring and Struts.

Website: http://www.openemm.org

PHPList – Open Source Newsletter Manager

phplist is an open source newsletter manager. phplist is a one-way email announcement delivery system. It is great for newsletters, publicity lists, notifications, and many other uses.

It has built-in email templates which are completely customizable with a powerful WYSIWYG editor.

Some features

• Double opt-in subscription mechanism
• Scheduling
• RSS
• List segmentation
• Click-tracking
• Attachments
• Bounce management

Website: http://www.phplist.com