The Significance of Color

I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. This instant opinion is created subconsciously. It happens automatically within the visitors mind. It happens automatically. Your site visitors can’t help themselves. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. The visitor need not read a single word, and yet they will form their instant opinion.

The quality of the images on your web page won’t make any difference. Their quality doesn’t affect in this instant opinion. You might think if you make an unrepeatable offer, that your visitor is bound to be swayed by that! I’m sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you’ve used go to work on the subconscious of your visitors.

Read the rest of this entry »